Oreo has experienced past success in integrating itself into the coverage of cultural events, such as when it capitalized on a blackout at the 2013 Super Bowl with the now iconic tweet: 'You can still dunk in the dark.' Like the Super Bowl, Game of Thrones’ final season was an event that brought millions of viewers together.Ī GoT-themed Oreo cookie - which marked the first time the brand teamed up with a TV show to make a limited-edition product - 'allowed us to tap into what’s happening in pop culture, which we know excites and engages our fans,' Kamila De Maria, brand manager at Oreo, said. While the flavor was classic Oreo, the cookies themselves were marked with the insignia of House Lannister, House Targaryen, House Stark and the Night King. In honor of the final season of HBO’s Game of Thrones, Oreo released a limited-edition cookie inspired by the show. Agency partners: Weber Shandwick (PR), 360i (creative), Elastic (video production)
